Pokemon Go Craze To Benefit REITs

MIDF Research expects the Pokemon Go craze to benefit Malaysian real estate investment trusts (REITs) as shopping malls see higher footfalls.

“Since the release of Pokemon Go in Malaysia on Aug 6, retailers in the local shopping malls have been taking advantage of the Pokemon Go craze. One of the most common ways used by the retailers is by activating the ‘Lure Module’ which attracts Pokemon to the PokeStop for 30 minutes,” it said.

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